Final Design
This is the layout that achieves what I was aiming for. Here is how I got here -
Team
Jr Designers: 3
Engineering Lead
CTO
Product Owner: 1
Lead Designer (me)
How I got here?
Figuring it out as I go, One sprint at a time, but here is my design process.
First thing - Internal Usability Tests
Usability testing and only internal team validation process was used here. I did not ask any user any questions. I repeat I did not ask any users any questions.
Reimagining The Sitemap
Sitemap!! Optimizing the sitemap for an easier navigation throughout the website. While focusing on conversion, I also doubled down on the lean UX principles to remove unnecessary design artifacts.
Interface & Content Layout - Spoiler alert! First attempt did not work
First layout testing did not go as planned. Some mistakes were made
Take 2
Second attempt to find the perfect layout which is tested on the root level.
Responsiveness & Accessibility
Ensuring everyone has the same experience no matter the device being used and their physical ability.
Highlighted UI changes
Among other design decisions, these are some of the major UI changes that happened.
